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Move over Captain Underpants…

by Brand Amplification
March 8th, 2018

Oooooh I do love a good joke.

And with our kids being so sweet and innocent.

It’s SOOOOOO easy.

I just couldn’t resist.

So when the two big un’s barged into the bedroom the other day.

OBVIOUSLY whilst I was getting changed.

Because that’s the ONLY time the kids ever barge into the bedroom.

Ruby pipes up.

“Daddy, why have you got Ben Sherman on your pants?”

Now this is that moment in time.

I’m picturing the film Sliding Doors.

Do I be serious Daddy and tell them about Ben Sherman?

Or do I play a little game?

What would you do in this situation?


So, I say “He’s Daddy’s friend.”

“So why on earth have you got his pants on?” replies Isobelle.

I’m there again.

I could quite easily be sensible, back track, explain and apologise.

But why, why, why would I want to do that?!?!

The little devil on my shoulder is laughing much louder than the angel wagging her finger.

So, I replied “because I spilt some chemicals on my trousers.”

There’s no turning back now.

I’m in too deep!

“And where did you get changed Daddy?”

“In the toilet Ruby, obviously.”

At this point there was some very strange looks coming from my kids faces.

“Really” said Isobelle.

“Honestly” said Ruby.

“Of course” said I.

“Why don’t you go and ask mommy?”

So off they trot downstairs to ask Kelly.

I stopped upstairs, actually laughing out load.

So, when the kids asked Kelly “Has Daddy got his friends pants on, because he’s spilt chemicals on his trousers?”

Well, you can just picture Kelly’s face.

I do impress myself sometimes.

I just can’t help it.

But there is a serious point to this, honestly.

Ben Sherman have been around since 1963 and is now as strong as ever.

They have their name and brand on every item of clothing.

So it’s always being seen and always being remembered.

So, if you’re interested in getting some branded underwear.

Or want to know first-hand how to lead your kids down the garden path with ease.

Just give me a shout.

If you are struggling to stand out from the crowd or want to save time, stress and money on your print then pop your details below to request a complimentary consultation session to discuss your next print run or project.

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