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Holy meatballs!

by Brand Amplification
February 28th, 2018

I’m quite a simple man.

And what spare time I have I like to spend it with the tribe.

I am trying to learn the guitar too, but that’s a (very slow) work in progress.

And I’m a big believer in having quality spare time.

So, when I hear these words together, they send a shudder down my spine.



There’s a million and one things I would rather do than either of these.

But when you put the two together.

Well, it’s like poking yourself in the eye with a blunt stick.

And yes, I do have experience in visiting the dreaded Ikea.

Well I say experience.

The last time we went, we ended up walking out.

Jude being carried out under my arm.

Layla screaming in the trolley.

And the other two in BIG TROUBLE.

It wasn’t exactly a fun Saturday afternoon.

And I vowed never to do it again, and do you know what, I never have.

So, when I saw the programme ‘Flat Pack Empire’ advertised.

I thought I’d give it a butcher’s.

I don’t usually watch reality TV.

I put it up there with flat pack and shopping, but I thought hey-ho.

It was ok to be honest.

Something to have on in the background whilst I’m munching my tea.

Then, out the corner of my eye, I saw something disgraceful.

Ikea are a huge brand with a great ethic.

But I’m extremely fussy and when I saw big boss wearing an Adidas jacket, I nearly spat my cous cous across the living room.

This is sacrilege.

WHY, WHY, WHY, WHY would you advertise someone else’s brand.

It’s a massive no no!

A huge faux pas.

An unforgivable error and one that cannot be accepted by myself.

You should only ever promote your own brand when you’re in front of your clients or even on TV.

Or how on earth are you going to be remembered if you don’t.

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