Brand Amplification
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Empire Appliances

Open for business at Empire Appliances

When you launch a new company, it’s vital that people see you, remember you and know that you are open for business.

That’s why I was thrilled to work with new Cannock-based business, Empire Appliances, following another referral from Kate Curry of the Curry Design Studio.

Kate and I have worked together successfully before for clients so after she helped them with their new branding, she recommended us as the people who could help design, manufacture, deliver and install eye-catching signs… and much more.

Managing Director of Empire Appliances, Phil Cox, explained: “We’re a new business and good signage was really important to us, because the Venture Centre, Green Lane, Cannock, where we are based has lots of visitors and it’s of paramount importance to us that they know we are here and come through our doors.

“We ended up commissioning Mat to produce exterior and interior signs, window graphics, banners and flags.

“They also created graphics for our delivery van and we’ve had lots of good comments on that. It’s helping to get our brand out there and seen when we’re on the road.”

Phil added: “What was great was that Mat was able to create designs for us and give us lots of different options for the look of the signs, the materials and also the way things were framed and fixed to the walls. This was really helpful as we were able to run the options by the landlord and find solutions that worked for us all.

“Working with Mat and the team was a good experience. They were very helpful and came back quickly with quotes and ideas. I am really happy with the concepts they showed us, and as I look round the building now I think everything looks ‘spot-on’. It’s exactly what I wanted.”

Empire Appliances is a family-run independent company that sells brand new kitchen appliances at discounted prices. More than 350 items are on display at any time in its showroom. They also offer delivery and installation services on all items in store and are open seven days a week. Find out more at


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